Fair Pay for Creative Work

Fair Pay for Creative Work

image of Fair Pay for Creative Work

Every day, Australian performers, musicians, actors, journalists, voice artists and technicians help create the stories, music and cultural works that enrich our communities and inform our democracy. 

Yet too many creative and media workers receive a one-off payment for their work, while big media, tech and entertainment companies continue to profit from its use through broadcasting, streaming, public communication and emerging technologies such as artificial intelligence (AI). 

We welcome the Albanese Government's commitment to protecting Australian creators and the adoption of the principles of Equitable Remuneration in the Australian Labor Party's policy platform, but creative and media workers need more than promises. They need laws that guarantee fair payment for the ongoing use of their work. 

Every day, Australian performers, musicians, actors, journalists, voice artists and technicians help create the stories, music and cultural works that enrich our communities and inform our democracy. 

Yet too many creative and media workers receive a one-off payment for their work, while big media, tech and entertainment companies continue to profit from its use through broadcasting, streaming, public communication and emerging technologies such as artificial intelligence (AI). 

We welcome the Albanese Government's commitment to protecting Australian creators and the adoption of the principles of Equitable Remuneration in the Australian Labor Party's policy platform, but creative and media workers need more than promises. They need laws that guarantee fair payment for the ongoing use of their work. 

Fair Pay for Creative Work

We call on the Australian Government to: 

  1. Establish a system of fair pay for Australian creative and media workers through a levy on AI companies. 

  2. Force AI companies to disclose what they have trained their AI on so workers know if their work has been used.

  3. Stronger moral rights protections to safeguard creative and media workers from unauthorised use of their image, voice and likeness.

  4. Mandate labelling of creative work generated with the use of AI to improve transparency and to protect the integrity of human-made works. 

  5. Ensure that AI training in Australia recognises creators’ right to consent to their work being used.

  6. Legislate Indigenous Cultural and Intellectual Property (ICIP) rights and Indigenous Data Sovereignty so First Nations peoples retain control over their art, culture, lore and stories. 

  7. Maintain a robust and effective copyright regime that protects creators and supports licensing and remuneration

Our Message to Government is simple:  

When creative work creates value, creators deserve to be paid. 

I support the introduction of the principles of Equitable Remuneration (fair pay) for creative and media workers into Australian legislation and call on the Australian Government to act now.